Privacy policy

Last updated: 4 September 2026

1. About this Privacy Policy

This Privacy Policy explains how the Motion Lab Group ("Motion Lab", "we", "us" or "our") collects, holds, uses and discloses personal information.

Motion Lab operates from Level 1, 255 Rundle Street, Adelaide SA 5000 and operates the website www.motionlab.au (the Website).

This Privacy Policy applies to personal information collected through the Website and in connection with Motion Lab's classes, training, memberships, bookings, events, communications and other products and services.

We are committed to handling personal information in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs), to the extent they apply to us, and other applicable Australian privacy laws.

For the purposes of the Privacy Act, "personal information" generally means information or an opinion about an identified individual, or an individual who is reasonably identifiable. Some types of personal information, including health information, are classified as "sensitive information" and are subject to additional protections.

2. Personal Information We Collect

The kinds of personal information we may collect and hold depend on how you interact with Motion Lab and may include:

  • your name, date of birth and other identifying information;

  • your residential address or postcode;

  • your email address and telephone number;

  • your occupation, profession or other information you choose to provide;

  • account, membership, booking and attendance information;

  • information about classes, training, events, services or products you purchase or enquire about;

  • transaction and payment information;

  • health information that you choose or are requested to provide where relevant to your safe participation in Motion Lab classes, training or other services, such as information about injuries, medical conditions, physical limitations or other health considerations;

  • communications between you and Motion Lab, including enquiries, feedback and complaints;

  • your marketing and communication preferences;

  • information collected when you participate in surveys, promotions or competitions; and

  • technical and usage information, including your IP address, browser type, device type, operating system, referring website, pages viewed, Website activity and cookie or similar technology information.

Where payment services are provided through a third-party payment processor, the payment processor may collect and process your complete payment card details. Motion Lab may receive transaction information relating to the payment without receiving or storing your complete card details.

We will only collect sensitive information, including health information, where you consent to the collection or where the collection is otherwise permitted or required by law.

3. How We Collect Personal Information

We generally collect personal information directly from you, including when you:

  • create an account;

  • make a booking or purchase;

  • register for a class, course, training program, event or other service;

  • complete a form or questionnaire;

  • subscribe to communications from us;

  • contact us by email, telephone, through the Website, on social media or in person;

  • attend or participate in our services; or

  • otherwise provide information to us.

We may also collect information from third parties where appropriate, such as booking platforms, payment providers, service providers, referral sources or publicly available sources.

We may automatically collect certain technical information when you use our Website through cookies, analytics tools and similar technologies.

Where required by law, we will take reasonable steps to notify you about the circumstances of a collection of personal information.

4. Why We Collect, Hold, Use and Disclose Personal Information

We may collect, hold, use and disclose personal information for purposes including:

  • providing and administering our classes, training, memberships, bookings, events, products and services;

  • creating and maintaining accounts and customer records;

  • processing bookings, purchases and payments;

  • communicating with you about bookings, services, changes, cancellations and other administrative matters;

  • helping us provide services safely and appropriately, including taking relevant health or injury information into account;

  • responding to enquiries, requests, feedback and complaints;

  • maintaining and improving our Website, services and customer experience;

  • conducting business administration, reporting and internal record keeping;

  • protecting the security and integrity of our Website, systems, customers and business;

  • detecting or preventing fraud or other unlawful activity;

  • conducting research, analytics and service improvement activities;

  • sending marketing and promotional communications where permitted by law;

  • complying with our legal and regulatory obligations; and

  • establishing, exercising or defending legal rights.

We will generally only use or disclose personal information for the purpose for which it was collected, for a related purpose where permitted by law, where you have consented, or where otherwise authorised or required by law.

5. Disclosure of Personal Information

We may disclose personal information to third parties where reasonably necessary for our business activities or where permitted or required by law.

These third parties may include:

  • our employees, instructors, contractors and authorised personnel who require the information to perform their duties;

  • booking, membership and customer-management platform providers;

  • payment processors and financial institutions;

  • website hosting, cloud storage and information technology providers;

  • email, communications and customer-support service providers;

  • analytics, advertising and marketing service providers;

  • professional advisers, including accountants, lawyers and insurers;

  • government agencies, regulators, courts, tribunals or law-enforcement authorities where required or authorised by law;

  • parties involved in a proposed or actual sale, merger, restructuring or transfer of all or part of our business; and

  • any other person or organisation where you have authorised or consented to the disclosure.

We do not sell personal information.

Where we engage service providers to handle personal information on our behalf, we take reasonable steps appropriate to the circumstances to ensure that personal information is handled securely and consistently with applicable privacy requirements.

6. Overseas Disclosure of Personal Information

Some of the third-party service providers we use may be located outside Australia or may store or process personal information using systems located outside Australia.

Where Motion Lab is likely to disclose personal information to an overseas recipient, we will take reasonable steps as required by applicable Australian privacy law in relation to that disclosure.

7. Direct Marketing

We may use your personal information to communicate with you about Motion Lab classes, training, events, products, services, promotions or other matters that we think may be relevant to you where you have consented or where otherwise permitted by law.

Electronic commercial messages will be sent in accordance with applicable Australian laws, including the Spam Act 2003 (Cth).

You may opt out of marketing communications at any time by using the unsubscribe facility contained in an electronic communication or by contacting us.

We will action valid unsubscribe requests in accordance with applicable law.

Opting out of marketing communications will not prevent us from sending you service-related or administrative communications where necessary, such as booking confirmations or changes to a class you have booked.

8. Cookies, Analytics and Similar Technologies

Our Website may use cookies and similar technologies.

A cookie is a small data file that may be stored on your device when you visit a website. Cookies and similar technologies may be used to:

  • enable Website functionality;

  • remember preferences;

  • understand how visitors use the Website;

  • measure Website performance;

  • improve our services; and

  • support advertising or marketing activities where applicable.

We may use third-party analytics or technology providers in connection with these activities.

You can usually configure your browser to refuse, restrict or delete cookies. Disabling some cookies may affect the functionality or performance of the Website.

Where information collected through cookies or similar technologies constitutes personal information, we will handle that information in accordance with this Privacy Policy and applicable law.

9. Security of Personal Information

Motion Lab takes reasonable steps to protect personal information that we hold from misuse, interference, loss, unauthorised access, modification and unauthorised disclosure.

Our security measures may include appropriate technical, physical and organisational safeguards, access controls and procedures relating to the handling of personal information.

However, no transmission or storage of information over the internet can be guaranteed to be completely secure. You should take appropriate steps to protect your own devices, passwords and account credentials.

10. Retention of Personal Information

We retain personal information for as long as reasonably necessary for the purposes for which it was collected or for another purpose permitted by law.

The period for which information is retained will depend on matters such as the type of information, the purpose for which it is held, our business and legal requirements, and applicable record-keeping obligations.

Where personal information is no longer required for a permitted purpose and we are not required by law or a court or tribunal order to retain it, we will take reasonable steps to destroy it or ensure that it is de-identified.

11. Accessing and Correcting Your Personal Information

You may request access to personal information that Motion Lab holds about you and may ask us to correct personal information that you believe is inaccurate, out of date, incomplete, irrelevant or misleading.

Some account information may also be available for you to view or update directly through your account.

Requests for access or correction can be made using the contact details in section 16 below.

We may need to verify your identity before responding to a request.

There is no charge for making an access request. In circumstances permitted by law, we may charge a reasonable amount for the costs of providing access, but any charge will not be excessive.

We will not charge you for requesting or making a correction to your personal information.

We will respond to access and correction requests within a reasonable period. Where we refuse an access or correction request, we will provide the information required by applicable law concerning that refusal and the available complaint mechanisms.

12. Privacy Complaints

If you believe that Motion Lab has breached your privacy or has not handled your personal information appropriately, please contact us using the details in section 16.

Please provide sufficient information for us to understand and investigate your complaint.

We will acknowledge and investigate privacy complaints and aim to provide a response within a reasonable period.

If you are not satisfied with our response, and the Privacy Act applies to the matter, you may be entitled to make a complaint to the Office of the Australian Information Commissioner (OAIC).

13. Data Breaches

Motion Lab takes data breaches seriously.

If we become aware of a suspected data breach involving personal information, we will assess and respond to the incident in accordance with applicable law.

Where the Notifiable Data Breaches scheme under the Privacy Act applies and a data breach is an eligible data breach, we will notify the Office of the Australian Information Commissioner and affected individuals as required by law.

14. Third-Party Websites and Services

Our Website may contain links to websites, applications or services operated by third parties.

Motion Lab is not responsible for the privacy practices of third-party websites or services that we do not control. We encourage you to review the privacy policies of those third parties before providing personal information to them.

15. Changes to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business practices, technology or legal obligations.

The current version will be made available on our Website and will identify the date on which it was last updated.

Where appropriate, we may also notify you of material changes through the Website or other communications.

16. Contact Us

If you have any questions about this Privacy Policy, wish to request access to or correction of your personal information, or wish to make a privacy complaint, please contact:

Motion Lab Group
Level 1, 255 Rundle Street
Adelaide SA 5000
Australia

Email: hello@motionlab.au